Read the fine print

Make sure the terms and conditions of your service agreement are clear. Have a business lawyer review your contract before you sign. Carefully evaluate clauses that relate to copyright ownership, complaint protocol, fee renewals, and notification procedures regarding renewal or service discontinuation.

The bottom line is that you need a host to succeed in today's eCommerce world. But keep in mind that this still a world in its infancy, and is continually reinventing itself to suit the ever-changing face of e-Business. As in any other market, you should expect constant change, improvement, and the occasional leap in performance or cost-effectiveness. As such, you must always be vigilant, and constantly evaluate the service you're getting, and what it's costing you. Remember, it takes years to build a reputation for your business and brand, and only two seconds to lose it.