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Don't commit right away
Many hosts will quote you a monthly fee, but bill in larger increments. You could sign on for a month, and find yourself promptly billed for a year's service. Ask about the billing period, and initially sign on for a small service term (60-90 days). If you're happy with the service after this trial period, extend the term.
Treat your Web host like you would treat any other supplier for your business. If they can't provide the service and reliability you need, why keep them? Their competitors will be happy to have your business.
Of course the service you will get from a host is important. But you should do some extra digging if you are to feel secure with your new host.
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